[DOWNLOAD] "Corporate Imagination Plus" by Jim Bandrowski # eBook PDF Kindle ePub Free

eBook details

Title: Corporate Imagination Plus
Author : Jim Bandrowski
Release Date : January 30, 2008
Genre: Business & Personal Finance,Books,Management & Leadership,
Pages : * pages
Size : 7426 KB

Description

Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.